every single day —
Parents are searching...
- "tumbling classes near me"
- "best cheer gyms"
- "dance classes for toddlers"
- "preschool gymnastics"
- "best cheer gym for beginners"
...are they finding your gym?
Most families start their search on Google. If your cheer, dance, gymnastics, or tumbling program is not showing up for the searches that matter, you are missing enrollment opportunities every day.
The Scoresheet
8 Count Digital Website Score Sheet
Website + local search audit for cheer, dance, tumbling & gymnastics businesses
1. Directory Listing Visibility
Google Business Profile + listing scan
- Google Business Profile appears for the gym/studio name
- GBP has accurate name, address, phone, website, and hours
- GBP categories, services, and photos are strong
- Listing scan shows consistent business info across directories
- Reviews are positive, recent, and responded to
2. SEO Best Practices
Titles, descriptions, images, broken pages + crawl basics
- Main pages have unique, clear meta titles
- Main pages have helpful meta descriptions
- Important pages have clear headings
- No major 404 errors or broken internal links found
- Images are reasonably optimized with alt text, file names, and/or size
3. Indexability + Accessibility
Can Google and real users access the site?
- Important pages appear indexable and not blocked
- Website uses HTTPS and loads securely
- Navigation links are crawlable and easy to follow
- Basic accessibility elements are present, such as readable text, alt text, and clear buttons
- Site works well enough on mobile for users to read and take action
4. AI Visibility
Is the website easy for AI tools to understand and cite?
- Website clearly explains who the business serves, what it offers, and where it is located
- Key programs have structured, easy-to-scan content
- FAQs are present for common parent questions
- Content includes clear answers about ages, levels, tryouts, classes, camps, clinics, pricing, or next steps
- Business information is consistent across the website, Google profile, and directory listings
5. User Experience + Parent Conversion
Can a new family understand what to do next?
- Homepage quickly explains what the business offers
- Location and service area are easy to understand
- Programs are clearly organized for new families
- Calls-to-action are obvious, such as book a trial, register, request info, or schedule evaluation
- Trust signals are present, such as reviews, photos, coaches, FAQs, awards, or safety info
Final Score
0 / 50
Rework the Routine
Your gym or studio may be missing basic online visibility pieces that families expect to see.
Top 3 Quick Wins
Ready to raise your score?
Whether you scored a Full Out or a Rework the Routine, we can help you get found by more cheer, dance, tumbling, and gymnastics families. See how our packages turn your scoresheet into more inquiries — or reach out and we'll walk it through with you.